Leveraging LinkedIn

For the 0.001% of people out there who are not familiar with LinkedIn, here is a one liner:

LinkedIn is a social networking site which connects professionals people from all over the world 

Being on LinkedIn can definitely expand your professional network - if you don't have a LinkedIn account I strongly recommend you sign up, and don't just stop there...become an active user as well!

Now for those on LinkedIn, its best to make use of that network and get the most out of LinkedIn

Here are a few tips:

General Tips

• Increase the number of people in your network by sending out invites to all friends/acquaintances/colleagues/former coworkers etc
• Create an updated profile with detailed information (I personally like to upload a picture as well, I find it makes the profile more real, but that's just a personal preference)
• Try to add in as many key words as possible so you can increase the number of search results you show up in
• Join relevant groups
• Update your status based on what it is you wish to get out of LinkedIn and don't hesitate to comment on other people's status as well 

Job Seekers

• Use your network - see which people you are connected to through your network; if you see someone of interest as a 2nd connection don't hesitate to ask a contact to introduce you
• Ensure your LinkedIn profile is complete
• Ask for recommendations 
• Recommend others
• Use the job search option on LinkedIn
• Use the company search option 
• Select the search companies tab
• On the left hand side narrow your search by location, industry, relationship etc
• Keep in touch with your new connections - send a message, comment on status updates etc
• Engage in LinkedIn Q & A
• Add a link to your LinkedIn profile on your resume 

Small Business Owners/Independent Contractors/Freelancers 

• Create a group and focus on increasing the number of followers 
• Post relevant status updates to create buzz
• Engage in group discussions 

Non Job Seeking Business Professionals 

• Keep an eye out for individuals you may want to hire/connect with
• Engage in group discussions 
• Post relevant status updates
• Join groups based on interest